Brand studio · food & drink only · since 2017

We name things people put in their mouths.

Hot sauce, oat milk, natural wine, a chilli oil made in someone's mother's kitchen. We do the name, the words on the back, and the jar it goes in. Then we stop.

Start a project See the shelf
68brands on shelves in 9 countries
6 wksname to printed packaging, typically
HOT SAUCEOAT MILKNATURAL WINECHILLI OIL COLD BREWMISOSOURDOUGHKOMBUCHA HOT SAUCEOAT MILKNATURAL WINECHILLI OIL COLD BREWMISOSOURDOUGHKOMBUCHA

Three things. Done properly.

We turn down the rest. A studio that does everything does nothing especially well, and you can taste it on the shelf.

Naming

Two hundred candidates, thirty survivors, six you'd actually say out loud in a shop. Legal screening included, so you don't fall in love with a lawsuit.

  • Trademark pre-screen
  • Domain and handle sweep
  • Pronunciation testing

Packaging

Labels, jars, cartons, sleeves. Designed against real shelf photography from the stores you're actually trying to get into, not a white background.

  • Structural and dieline work
  • Print-ready artwork
  • Printer liaison until it's right

Voice

The back-of-pack paragraph is the most-read copy you will ever own. We write it, plus the site, the wholesale deck and the emails.

  • Back-of-pack and ingredients
  • Site and wholesale copy
  • A one-page voice guide

Things now sitting on shelves

Hot sauceBAD
NEIGHBOUR

Bad Neighbour

A fermented scotch bonnet sauce that was called "Product 4" for two years. Now in 340 shops and sold out twice.

Oat milkFLAT
WHITE CO

Flat White Co

Barista oat milk that needed to look right stacked six-high behind a counter. Carton redesigned around how it's stored, not how it photographs.

Chilli oilMA'S
SECOND
JAR

Ma's Second Jar

Family recipe, first commercial run. The name came from the founder's own sentence in the second meeting. We just noticed it.

Natural wineTUESDAY
BOTTLE

Tuesday Bottle

Low-intervention wine for people intimidated by wine shops. Labels that tell you what it tastes like in eleven words.

Six weeks, in this order

You'll know exactly which week you're in and what lands at the end of it.

01

Taste and talk

Two hours with you and the product. We eat it. We ask who's already buying and why they came back.

02

Names

Week two ends with six names, each screened and each with the sentence that justifies it.

03

Three routes

Three packaging directions, mocked up on a real shelf next to the competitors you named in week one.

04

Print-ready

One route, refined and handed to your printer. We stay on email until the first run comes back correct.

They killed the name I'd been using for two years and were completely right about it.
Nadia OyelaranFounder, Bad Neighbour

Got something in a jar and no name for it?

Tell us what it is and when it needs to be on a shelf. We reply within two working days, always with a real answer about whether we're the right studio.

hello@marrow.studio